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Maui Tacos

The Lava Hot Franchise Opportunity

If you are looking for the Hottest Fast Casual Restaurant, you just found it!

Aloha, and welcome to MAUI TACOS® Mexican Grill! Recognized by "Nation's Restaurant News" as a Hot Concept Winner, MAUI TACOS® is "A Vacation You Can Eat™". MAUI TACOS® Mexican Grill combines a cool, hip Fast Casual dining experience, with exceptional food and the spirit of Aloha. When you visit a MAUI TACOS®, you'll find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii. Signature tacos, Hawaiian BBQ pork burritos, fresh fish tacos, chicken enchiladas, mango salads, pineapple salsa and coconut flan are just a taste of the itinerary.

The Maui Tacos Lifestyle

To our franchisees, our chef-driven Maui-Mex Menu and fun Island-Style culture represent a marketable competitive advantage with an opportunity to distinguish our Fast Casual restaurants from fast food and mom-and-pop Mexican restaurants. Internationally acclaimed Hawaiian chef and restaurateur Mark Ellman opened the first MAUI TACOS® in Maui, Hawaii in 1993. The store opened with rave reviews worldwide and was quickly followed by locations opening throughout the Hawaiian Islands. Rated One of the Top Tacos in the Country by ZAGAT, The legend continues today with MAUI TACOS® serving up delicious Mexican food with "Mauitude" and now franchising in select markets around the world. More than a franchise, MAUI TACOS® is a Lifestyle.

Types of opportunities available

At this time, single and multi-unit franchise opportunities are available in Hawaii and select mainland States in the U.S.

Once approved, you will sign an individual Franchise Agreement and if qualified, an Area Development Agreement which gives you the right to develop multiple restaurants within an exclusive geographical territory.

Internationally, MAUI TACOS® is offering Master Franchise Licenses to specific target market countries. Please complete the Information Request form and include specific country and cities of interest.

World-Class K?Kua & Support

K?kua means to help, assist and support. At MAUI TACOS® we believe in and promote a culture of support. With MAUI TACOS® you are in business for yourself but not buy your self. When you join the MAUI TACOS® family, you have the support and assistance of industry specialist with extensive expertise in the franchise and restaurant industries.


MAUI TACOS® offers prototypical layouts, designs and plans that can be tailored to your site. We have built relationships with architects and contractors across the country and we have negotiated the costs in order to reduce your investment. If you have your own infrastructure, you may use your own architect and contractor (after our approval) for the construction of your restaurant. We will assist you in this process.


We offer a comprehensive training program consisting of both classroom and hands-on training in an operating MAUI TACOS® restaurant. Our training covers many facets of operating a business such as marketing, accounting, hiring policies and procedures, cash management, customer relations, and other critical business matters. Our Operations, In Store Training, Opening, and Marketing manuals are yours to continue to use and are continually updated with the latest information to assist you.

Opening Support

Shortly before you open your first MAUI TACOS®, we will be at your store and provide one week of support to ensure that you are prepared to open, provide training for your employees, and help make certain that the opening goes smoothly. We will also assist you with a full compliment of unique and customizable marketing programs to generate excitement about your Grand Opening.

Marketing and Advertising

MAUI TACOS® suggests overall marketing, advertising, merchandising, and public relations programs for franchisees, advertising cooperatives and individual locations. Each program is designed to support franchisees in successfully promoting their restaurants.

Ongoing Operational Support

Even with intensive training, questions will arise. We are always available to give you practical advice. We will provide advisory and consulting services as well as make routine visits to your store to assist you in all aspects of your restaurant development, operations and marketing.

Please submit the "Request Information" form on this page now for more information about MAUI TACOS® and this exciting Franchise Opportunity.

Maui Tacos Franchise Information Request Form

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