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Haagen-Dazs

Take a scoop out of the frozen desserts industry,
and own your own Häagen-Dazs franchise.

Financial Qualifications:
Liquid Cash Assets: $80,000
Total Net Worth: $200,000

Company Information:
500 Washington Ave S, Suite 2040
Minneapolis, MN 55415

The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.

About Us

As you explore the world of franchise opportunities, we encourage you to start at the very top of the list. Häagen-Dazs® is the leading super-premium ice cream in America with an impressive 99% brand awareness.1 But the real story is the incredible experience. For more than 45 years, this brand has epitomized pure indulgence. One of the few affordable luxuries available anywhere today, Häagen-Dazs ice cream appeals to a broad consumer base. From Reuben Mattus' initial recipe in 1961 to the opening of the first Häagen-Dazs Shop in Brooklyn, NY in 1976 to today's powerful network of franchise locations, Häagen-Dazs has earned considerable worldwide recognition. Just imagine where this indulgent legacy could take you.

Franchise Support

Our mission: To provide every customer with the highest quality dessert eating experience, begins with support of our franchisees.

Assistance throughout the development process
Two-week initial training class at headquarters in Minneapolis, MN
Initial on-site training and assistance upon opening a Häagen-Dazs® Shop
On-going marketing and promotional support
On-going operational and marketing/business planning support
Ability to operate under the Häagen-Dazs® trademark.

Site Selection

When considering a site for Häagen-Dazs Shop, each location's specific characteristics must be evaluated:

Malls/Outdoor Malls

Upscale anchors and upscale/cutting edge tenant mix
Designer, factory and/or brand outlets considered
Regional Malls (2 or more major anchors, mid-range to upscale tenants)
Outdoor Malls: Upscale/Power Centers/Lifestyle Centers preferred (2 or more national/regional anchors)

Kiosks

Regional Malls (2 or more anchors, mid-range to upscale tenants)
Prominent location in high traffic corridor or corner "mouth" food court

Street/Small Center Locations

Upscale commerical business district (office and residential mix)
High visibility location, near restaurants and theaters (popular tourist areas)
Strong foot traffic counts, evening and weekend traffic

Unique Locations

Individual characteristics
High profile settings
Work closely with landlords
Airports, Theme Parks, Conventoin Centers, Casino, Hotel/Restorts, Universities

Haagen-Dazs Franchise Information Request Form

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