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Del Taco's Growth Not Limited To Core Markets

January 31, 2018 // Kerry Pipes

While it's not uncommon for a brand to experience local buzz and strong initial sales when opening in a new market, Del Taco has demonstrated that by offering freshly made food, served quickly and at a tremendous value, these sales results in new and outer markets can be sustained, with restaurants thriving long after the grand opening excitement has passed.


A well-known brand across the Western states, Del Taco enjoys unmatched Mexican quick service loyalty. In 2017, the brand brought its Mexican and American favorites, prepared fresh in every restaurant's working kitchen, to outer markets across New Mexico, Nevada, Georgia, Oklahoma and Michigan, just to name a few. This year the company is targeting the Southeast, and Florida specifically, as its next growth region where guests can look forward to the brand's signature burritos, tacos, burgers and fan-favorite Crinkle Cut Fries.


"We passionately believe there is a high market potential for the Mexican quick service category across the Southeast," said Laura Tanaka, Del Taco's Director of Franchise Development. "As consumers look to stretch their dollars even further, yet are unwilling to sacrifice quality, Del Taco is primed to continue its legacy of creating brand loyalists, and we're excited to partner with multi-unit operators who would like to capitalize on that opportunity in and around the state of Florida."


With two existing locations in Orlando that have been opened for several years, and development agreements signed for Palm Beach and surrounding counties for an additional 16 stores, Del Taco is well on its way to cultivating brand fanatics throughout the Sunshine State, and is actively seeking qualified multi-unit operators across the Southeast.


"Del Taco offers exactly what the consumer is looking for, freshly-prepared food served at an unbeatable value," said Florida-based franchisee, Mike Hansberger. "What's more, this is a brand that resonates with consumers outside of core markets. There's a tremendous energy and excitement when Del Taco comes to town, and I've seen firsthand the sustainability of that excitement, resulting in same-store sales gains at my locations thanks to our value proposition, and a corporate team that is truly one of the best in the business."


With today's consumer looking for quick-service value, Del Taco delivers with its Buck and Under Menu, featuring a wide variety of tacos, burritos, quesadillas, beverages and more, starting at just 69 cents.** While the brand has an unmatched value menu, Del Taco's dual purpose menu strategy also offers guests higher-check items that rival the quality of a sit-down restaurant, including the brand's Platos, which feature a main entrée such as fresh grilled carne asada steak street tacos, served with a side of fresca lime rice and slow-cooked pinto beans topped with freshly-grated cheddar cheese. Each Platos is served alongside house made chips and salsa casera.


With a seasoned executive leadership team and a New Market Growth Incentive program that offers discounted franchisee fees and reduced royalties for up to three years, brand executives are now inviting multi-unit operators to inquire about how they can partner to bring Del Taco to fans across their development areas soon.

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